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 INFORMUS: - gathers data for strategic decisions

- negotiates debtor/creditor settlements

- obtains lower prices from your suppliers

- reverses your declining sales results

- finds cost reduction opportunities for you

- reorganizes sales forces to meet objectives


       






 


          IAN MACDONALD'S BACKGROUND


VICE PRESIDENT  COMMERCIAL SOLUTIONS - EQUIFAX

His initial assignment was to integrate the Creditel commercial reporting operation into Equifax.  He closed 15 Creditel offices across Canada and centralized them into one national service center.  With greater efficiency, Equifax was able to recoup their acquisition costs within  three years. After that he was responsible for the well being of the commercial reporting operation.  Traded on the New York Stock Exchange Equifax is the largest consumer credit reporting agency in the world.


SENIOR VICE PRESIDENT - CREDITEL OF CANADA LTD

He joined Creditel 18 months after leaving Dun & Bradstreet. During those 18 months he ran 3 subsidiary companies for the Drake/Office Overload group of companies. This included a senior executive employment screening service, a collection agency and a market research company. This experience gave him a useful background in executive recruiting and screening, temporary employment services, advertising, market research and running a collection agency.

He was hired by Creditel to be Regional Manager of their 5 Ontario offices.  Creditel was Canada's largest commercial collection agency and second largest commercial credit reporting agency. Five years later, he was promoted to Senior Vice President, heading up the Credit Reporting Division.  The 15 Canadian offices he was responsible for employed 100 sales representatives and hundreds of support staff.  The division grew to be the largest source of profitable revenues for the company.  Running at a million dollar loss, when he took it over, it was generating millions of dollars in profit when it was acquired by Equifax.


GENERAL SALES MANAGER - DUN & BRADSTREET OF CANADA LIMITED

D&B was his first employer after graduating with a BA from McMaster University. He started at the bottom as a credit reporter. This gave him a background in interviewing, analyzing businesses, organizing presentations, meeting daily deadlines and rapid report writing. Within a year he was running a seven man credit reporting operation. In two years he was a top salesman in their Marketing Services Division. In four years he was General Manager of that Division for Canada.  In Six years, at the age of 28, he was the General Sales Manager for all the divisions (reporting, marketing services, collections and education products) with a team of 100 sales representatives in a dozen offices across Canada.  Traded on the New York Stock Exchange, Dun & Bradstreet is the largest commercial credit reporting agency in the world.


MINER - INTERNATIONAL NICKEL COMPANY

For four summers he worked in the mines and smelters of INCO in Sudbury, Ontario.  At that time INCO employed 23,000 in Sudbury and was the world's largest producers of nickel.  This employment paid for his university education and allowed him to graduate without any student loans.  It gave him insight into the mining industry, unions and poor employee relations.






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    Ian D. MacDonald              

Artist, Author, Business Consultant,

   2 Vista Humber Drive,

Toronto, Ontario, M9P 3R7,

Tel. 929-800-2397,

   imacd@informus.ca