informus inc
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                  INFORMUS:


  - gathers data for strategic decisions

  - negotiates settlements

  - lowers supplier prices

  - reverses declining sales

  - finds cost reduction opportunities

  - reorganizes sales forces


       






 


                  


                                   

IAN MACDONALD'S BACKGROUND



VICE PRESIDENT  COMMERCIAL SOLUTIONS - EQUIFAX


After 19 years with Creditel, his initial assignment at Equifax was to integrate Creditel's commercial reporting operation. He closed 15 Creditel offices across Canada and centralized them into one national service center. Equifax was able to recoup their acquisition costs within  three years. For the next 9 years he was responsible for the well being of their commercial reporting operation. 

Traded on the New York Stock Exchange Equifax is the largest consumer credit reporting agency in the world.


SENIOR VICE PRESIDENT - CREDITEL OF CANADA LTD


He primarily joined Creditel  to learn the commercial collection business from the best in the industry. He was hired to be Regional Manager of their 5 Ontario offices.  Creditel was Canada's largest commercial collection agency and second largest commercial credit reporting agency. Five years later, he was promoted to Senior Vice President, heading up the Credit Reporting Division.  The 15 Canadian offices he was responsible for, employed 100 sales representatives and hundreds of support staff.  The division grew to be the largest source of profitable revenue for the company.  Running at a million dollar loss, when he took it over, it was generating millions of dollars in profit when it was acquired by Equifax.


GENERAL MANAGER - INTERCONTINENTAL COLLECTIONS  / SCREENING SYSTEMS INTERNATIONAL


He left Dun & Bradstreet to join the Drake/Office Overload group of companies for 18 months.  He was responsible for three small subsidiaries: a senior executive screening service, a collection agency and a market research company.  This gave him a strong background in recruiting, screening executives, temporary employment services and running a collection agency.




GENERAL SALES MANAGER - DUN & BRADSTREET OF CANADA LIMITED


D&B was his first employer after graduating with a BA from McMaster University. He started as a credit reporter. This gave him a background in interviewing, analyzing businesses, organizing presentations, meeting daily deadlines and rapid report writing. Within a year, he was running a seven man credit reporting operation with 320 correspondents. In two years, he was a top salesman in their Marketing Services Division. In four years, he was General Manager of that Division for Canada.  In Six years, at the age of 28, he was the General Sales Manager for all divisions (reporting, marketing services, collections and education products) with a team of 100 sales representatives in a dozen offices across Canada.  He left D&B after turning down a transfer to the New York head office.

Traded on the New York Stock Exchange, Dun & Bradstreet is the largest commercial credit reporting agency in the world.


MINER - INTERNATIONAL NICKEL COMPANY

For four summers he worked in the mines and smelters of INCO in Sudbury, Ontario.  At that time, INCO employed 23,000 in Sudbury and was the world's largest producers of nickel.  This employment paid for his university education and allowed him to graduate without any student loans.  It gave him insight into the mining industry, unions and poor employee relations.






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Ian D. MacDonald  

  Artist, Author,                    Business                             Consultant                           

 2 Vista Humber Drive  Toronto, Ontario    

M9P 3R7             


Tel. 929-800-2397     


   imacd@informus.ca